We’re elated to announce the appointment of our new sports ambassador, British Paralympic swimmer Josef Craig.


Craig who is 21, was born in Hebburn, Tyne and Wear and was introduced to swimming at 15 weeks old. He was encouraged to keep it up for therapy after being diagnosed with cerebral palsy at just ten months old and picked up by disability club Gateshead Kestrels at six.



By the age of eight, Josef then joined able bodied club South Tyneside to start competitive swimming at nine.


Now swimming for Sunderland, Josef has since gone on to set a world record at the London Paralympics and it is because of this and his many accomplishments and physical and mental battles that we believe he is not only a great sports ambassador but an ideal role model for school children across the UK.


Josef has faced many set backs and is open about his mental health struggles having been diagnosed with bi polar and suffered with bouts of depression.


It is because of this and our shared values, that Josef has decided to team up with The Education Network. So that together, we can spread the word about SEND, give back to kids sport and rid the stigma surrounding mental health.


As our ambassador, he will be visiting schools to offer motivational talks and assemblies and get involved in sports days and award ceremonies.

This new partnership is part of our ongoing commitment to promote physical activity and healthy lifestyles in schools. We’re consistently looking for ways we can work with our client schools in order to help better promote sports and we can’t wait for Josef to help us achieve more!


Discover more about our sporting partnerships here.