Internal communication is the glue that binds every organisation together, including educational
organizations. However, excellent communications don’t just happen. Employers of choice invest
time and resources in planning an effective internal communications strategy. And the stakes are
high. According to Inc.com, businesses with carefully planned communication strategies deliver a
47% higher return for shareholders. They also experience less employee turnover and have higher
employee engagement rates. Getting started though can be challenging. Here are five ways to kick-
start your planning.
1. Think Of Your Employees As Customers
The starting point for an effective communication strategy has to be employees. Satisfying their
needs should be a top priority.
And just as your customers are a diverse group, so too are your employees. A one-size-fits-all
approach to internal communications won’t cut it. Get to know your employees as well as you know
your customers. Find out their learning preferences and how they like to receive communications.
Sales personnel, for instance, spend most of their time on the road and will use mobiles to access
information. Be flexible and adaptable in your approach to communications.
2. Tailor Your Communications Channels
Different employees have different needs, so use a variety of communications tools. Then, tailor
your messages to suit the audience and channel.
Remote working, for example, has exploded worldwide as a result of Covid-19 lockdowns. Many
employees now have a preference to continue working from home. Face-to-face communication is,
therefore, being replaced with online platforms. And with team meetings off-limits, many executives
are using videos to deliver in-person motivational messages.
Make sure you develop several two-way communications channels to meet the needs of all internal
3. Involve Employees And Invite Feedback
And when it comes to internal communications, don't assume you know all the answers. Get staff
involved in developing the strategy. Ask for their views, and invite feedback through surveys, polls,
pulse checks or focus groups. Not only will you score points for valuing employees; opinions, but
your strategy will be more targeted and effective.
4. Align Your Approach With Your Brand
It’s no surprise that strong brands also tend to be great internal communicators. The internal
communications strategies of say Google and Salesforce closely reflect the company’s culture and
values. A compelling internal brand builds emotional connections with staff and makes them feel
part of something bigger. Therefore, consider ways to align your internal and external branding in
the communications strategy.
5. Invest In Technology
Technology is an excellent enabler of communications. You only have to look at the worldwide
response to Covid-19 lockdowns to see just how much. Businesses have made extensive use of video
conferencing, instant messaging, forums, blogs and social intranets to connect and communicate
with staff. As workplaces reopen in the coming weeks, technology will have a vital role in supporting
communications and a smooth return.
Internal Communications: Plan To Succeed
Improved internal communications won’t happen overnight. However, thoughtful planning that
incorporates the issues we have identified will see your strategy succeed.